Analyses, long reads and arguments on AI, marketing, strategy and operations. Written for anyone who wants more than the next 800-word summary.
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This is where we collect what we have published. One long read for now; further analyses follow when they are properly researched.
SEO, AEO, and GEO are three disciplines with three target systems. This post sorts the terms, shows data from Pew, Seer, Ahrefs, Semrush, Aggarwal et al. (KDD 2024) and Eurostat, and points out where the concepts have limits.
Read the article →Classical advertising is getting more expensive and invisible at once. A data-driven analysis of what actually works in 2026: brand utility, AEO and GEO as an integrated architecture.
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