People no longer search on a single surface. They google. They ask ChatGPT. They read AI summaries instead of websites. To be found today, you have to appear across all three surfaces, that is a new discipline, not the old SEO.
The new search
What used to be one discipline is now three. Same users, same buying intent, but fundamentally different channels, each with its own logic, ranking signals and content requirements.
Rank higher through clean technical foundations, clear content structure and solid domain authority. The bedrock, without which nothing on the newer surfaces ever lands. Because Google still drives most of the clicks, and most AI models train their answers on web content.
Instead of ten blue links, a single answer. Whoever gets quoted gets the click, or the revenue outright. Featured snippets, structured data, clear statements, clean source attribution. Plus: voice assistants and voice search, which feed on the same signals.
The newest and fastest‑growing discipline. When Google already shows a finished AI answer above the fold for 40% of searches, your visibility is decided before the user even scrolls. Entities, quotable facts, brand mentions inside training data, our specialty.
Services
Four building blocks that combine, from a one‑off audit to a permanent marketing system. Always with measurable results across all three surfaces.
A comprehensive analysis of how findable you really are, on Google, in ChatGPT, in Perplexity, in Google AI Overviews. With a concrete action plan for each surface and clear prioritisation by leverage. After 14 days you know exactly where you stand and where the biggest gaps are.
No longer just keywords, but entities, authority and structured data. Content plan, topic clusters, implementation roadmap, built so that your brand is found by search engines, cited by AI models and shared by users month after month.
We build custom marketing applications that use AI to multiply reach and efficiency. Automated content production, intelligent analytics dashboards, campaign orchestration, tailored to your funnel, not to off‑the‑shelf templates.
Automated creation of marketing imagery, visual assets and copy modules with AI. Faster, cheaper and more consistent than traditional photo shoots, for campaigns, social media and product catalogues. Always on brand.
Philosophy
The Product is
the Marketing.
Promoting an average product with a loud campaign no longer works. Costs are climbing, attention is shrinking, and AI filters are sorting out anything that looks like advertising.
The aim is to build digital products and experiences so intelligent and useful that they generate reach through their own value. Customers become channels. The product itself becomes the story that gets told and quoted.
An AI app that guides tourists through destinations, and at the same time works as a marketing channel for the destination. Users pay with attention, the destination gains qualified visitors. No campaign budget needed. The product sells itself.
View the project →Investment
Three entry points, from a one‑off assessment to a permanently operated marketing application. All prices are indicative; the exact scope is defined in conversation. The potential analysis is credited in full when you engage us.
Comprehensive analysis of your visibility across all three surfaces with a concrete action plan for search engines, answer engines and AI systems. One‑off, with no ongoing commitment.
End‑to‑end strategy with content plan, keyword and entity mapping, implementation roadmap and ongoing execution support. For companies that want to build systematically rather than optimise in isolated bursts.
Custom marketing application with AI integration: automated content production, analytics dashboards, campaign or discovery tools. Pays for itself through the agency and SaaS costs it eliminates.
All prices are indicative. The exact scope is defined in a personal conversation. The 90‑minute potential analysis (CHF 490) is credited in full when you engage us.
Book potential analysis · CHF 490Frequent questions
The questions that come up before every visibility project. Answered briefly and honestly.
SEO (Search Engine Optimization) is about classic search engines like Google and Bing, clean technical setup, good content, backlinks, high rankings. AEO (Answer Engine Optimization) optimises for answer engines like ChatGPT, Perplexity and Claude, which don't show ten links but give one single answer. GEO (Generative Engine Optimization) is the newest discipline: it optimises for generative AI summaries like Google AI Overviews or Bing Copilot.
All three interlock, anyone invisible in classic search is rarely quoted in AI answers either. We don't treat them as three separate projects, but as one discipline with three surfaces.
Yes, more than ever, just differently. SEO is the foundation: at their core, all three surfaces use similar signals (clean technical setup, solid content, backlink authority, structured data). If you don't rank on Google, ChatGPT will rarely quote you either, because the models train on web content and index the open web.
What has changed: keyword stuffing and thin "SEO copy" no longer work. Entities, clear statements and real expertise count. We don't do old‑school SEO, we do what carries on all three surfaces at once.
Classic marketing was: build the product, then bolt on a campaign. That is becoming less and less efficient, ad costs rise, attention shrinks, and AI filters weed out advertising.
The alternative: build the product itself so that it generates reach. day.guide is our own example, an app that guides tourists through their destination while simultaneously acting as a marketing channel for that destination. Instead of booking a campaign, the destinations now have a product that markets them while it is being used.
Differently than on Google. We regularly test your brand and your core terms in the leading AI systems and document where you are cited, recommended or mentioned, and where you are not. This happens through a combination of manual tests, Perplexity citation tracking and automated prompts against the major models.
The reporting shows you concretely on which questions your brand appears, which competitors get cited, and where action is needed. No fuzzy "impressions", hard evidence instead.
The audit delivers a reliable status including action plan within two weeks. The first measurable movement on Google typically shows up after six to twelve weeks, with substantial effects after three to six months.
On the AI surfaces it often goes faster, when a model picks up your content in its next training cycle, or when Perplexity re‑indexes your source, citations can appear within a few weeks. Whoever starts early wins disproportionately here, because the competition is still asleep.
In 90 minutes you'll know where your brand stands on Google, ChatGPT, Perplexity and Google AI Overviews, and which lever will make the biggest difference. The fee is credited in full when you engage us.