SIG Areal App
The digital guide to an industrial site that welcomes visitors every day who don't know where anything is.
On the SIG Areal in Neuhausen am Rheinfall, many companies share the same address, while the site is large and the businesses are spread across it. Visitors, couriers and employees kept asking the same questions for years. The app answers them: a company directory with navigation to the right door, an AI tour guide, points of interest, food and drink, hotels, events, live train departures and direct booking of the mini hotel, coworking, meeting rooms and event location.
Twelve languages, chosen on first launch and remembered for a year. No app store, no installation, no account, because day visitors stay between one and four hours. Built on the day.guide platform, maintained by the site itself through its own admin area. Brand utility in its purest form: marketing people use instead of clicking away.