A white‑label platform that lets destinations run their own tourist app, in their brand, in many languages, with no development budget of their own.
The Brief
Cities, regions and attractions know that their visitors now arrive with a smartphone, and want to know straight away what makes sense next. At the same time, building a bespoke destination app simply doesn't pay off for most: six‑figure development costs, annual maintenance, rapid obsolescence, hardly any users, the classic agency nightmare.
The market needed something different: a platform that's already in place yet feels like the destination's own app. A solution that speaks to visitors in their own language, delivers local tips with AI precision and doesn't bring destinations to their knees financially.
The Approach
day.guide is built as a white‑label product: one shared technical platform, rolled out per destination with its own brand, its own content and its own languages. What used to cost a single destination a year of development is live in weeks, because the platform already exists, is already tested and is already running in production.
The business model is deliberately flipped: destinations pay nothing for the platform. Funding comes from local business listings, restaurants, hotels, attractions, that pay for their own visibility in the app. The destination wins twice over: the app costs nothing and delivers measurable traffic to local businesses. The product itself IS the marketing channel.
Core elements
Four principles that set day.guide apart from classic tourist software, and that transfer to the next destination without reinventing the wheel.
The platform is ready. The destination decides on brand, content and languages. What looks on the surface like a bespoke development project is in reality fast configuration work. The app is live before a traditional agency specification document would even be finished.
An assistant that helps visitors decide where to go next, not based on influencer lists, but on time of day, weather, preferences, location and the real‑world opening hours of the places around them. The answers don't sound like a brochure; they sound like a local.
From German to Arabic, RTL layout included. The app feels native in every language, not like a machine‑ translated variant. For destinations with international visitors, that's often the difference between perceived hospitality and perceived bureaucracy.
No campaign, no pixels, no retargeting. The destination grows because its app gets used. Every user recommends it on, every recommendation activates the next local business, every business brings further users. A closed loop instead of a marketing budget.
Live in multiple destinations. Specific locations on request. Further destinations are actively in the pipeline. The model becomes economically self‑sustaining from the second installation, and scales from there with every rollout.
Have a destination, a platform idea, or another case that ticks the same way? Every project starts with a conversation. Tell us what you need, we'll tell you what's possible.